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Police welcome new motorbike safety campaign in Chesterfield

Posted on 30th April 2015

Police in Chesterfield are hailing a pioneering campaign to educate local students about motorbike, moped and scooter safety.

Belper resident, Louise Bradley has spearheaded the scheme after her nephew, Callum, was involved in a serious accident on his motorbike in November last year.

The 17-year-old was heading down the A610 at Ambergate when he came off his bike and despite wearing full protective gear; he sustained very serious, life-threatening injuries.

The family launched ‘Heads up for Callum’s Campaign’ on Thursday, April 30, at Chesterfield College, where Callum was a student.
It included various roads safety information stalls; displays of the clothing Callum was wearing at the time of his accident; photos of his injuries and a driving simulator for students to have a go on. 

The launch event also helped to raise funds for the Critical Care Unit in Nottingham and the Neurological Unit at Royal Derby Hospital.

Callum said: “I never thought anything like that would happen to me. I am feeling a lot better now in myself although I do still get back pain. I want to raise awareness of safe riding and make sure people are wearing the right gear when they are out on their bikes.”

Louise said: “The response to the campaign has been amazing. We’re trying to target 16 to 20 year olds to ensure they wear protective clothing when they are driving around on mopeds and motorbikes as it could be the difference between life and death.

“Luckily Callum had the right clothing on when he had his accident including boots, jacket and helmet, but the situation could have been much, much worse."
Chesterfield Community Safety Inspector, Russell Dakin said: “It is great to hear that something so positive like this campaign has come out of a very sad and distressing incident.

“Many students travel to and from college on motorbikes and mopeds and this campaign, including displays of Callum’s clothing and his injuries, highlights the catastrophic dangers of not wearing the correct protective gear.

“I hope the event will help young people to think more about how their decisions can have a long-lasting effect on the rest of their lives, and they see Callum and his family as a true reminder of this.”

To find out more about the scheme, find Heads up for Callum’s Campaign on Facebook.
To contact your local policing team call 101.

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