We have a new website with a fresh range of services available. You can visit it here and let us know what you think.

In an emergency always call 999

Child Rescue Alert

Child Rescue Alert LogoChild Rescue Alert is a pioneering scheme, which could ultimately save the life of an abducted child.

The aim of Child Rescue Alert is to activate a fast response to help find an abducted child before they come to any harm.

The scheme works by local media agreeing to interrupt television and radio programmes with news flashes alerting the public and asking them to call 999 if they have crucial information. 

The scheme is based on Amber Alert, which was introduced in Texas in 1996 following the abduction and murder of nine-year-old Amber Hagerman.

The scheme has now spread across America, helping to save the lives of more than 70 children. 

In England and Wales it is already operational in a number of force areas including Sussex and Leicestershire.

When to launch an alert

There are four key criteria to be met before a Child Rescue Alert is issued:

  • The child is apparently under 18 years old
  • There is reasonable belief that the child has been kidnapped or abducted
  • There is reasonable belief that the child is in imminent danger of serious harm or death
  • There is sufficient information available to enable the public to assist police in locating the child.

Making the decision

The key decision is whether to launch an alert or not. Child abduction is thankfully still quite rare and it is not anticipated that the alert will be used very often. It is also felt that overuse will destroy confidence in the system.

It is acknowledged that the four criteria are all subjective, that is why the authorising officer will be of superintendent rank or above.

Once the Child Rescue Alert has been authorised an alert will be circulated via e-mail to all media outlets signed up to the scheme, which will contain as much information as possible including:

  • Description of the child
  • Details of location and nature of the offence
  • Description of the offender(s)
  • Details of any vehicle used.


Radio stations will broadcast the alert at regular intervals for four hours and television stations will use a ticker tape at the bottom of the screen, or if during a local transmission, will interrupt the programme and broadcast a newsflash.

How can you help

Members of the public will be encouraged to keep their eyes and ears open for anything that may help the police in finding the abducted child. If they see anything they should call the police on 999.

Our partners so far

The introduction of Child Rescue Alert has been made possible by the co-operation and assistance of the broadcast media and the support of other organisations.

BBC Television, ITV Central, Heart 106 FM, High Peak Radio, Saga 106.6FM, BBC Radio Derby, Ram FM, Hallam FM and the Derby Evening Telegraph

Do you need a quick answer to a general question? Then we recommend you visit the national Ask The Police web site.